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The Bourne-cation

January 2011

When the heads of the global travel industry met for their annual gathering at the giant World Travel Market (WTM) 2010 event at the end of last year, the legacy of the high value of the Euro was the dark cloud hanging over the proceedings.

With a negligible margin between Sterling and the Euro, the days of bargain breaks in places such as Spain, Greece and Portugal seem a distant memory.

Add to this the concerns over the British economy, and you can understand why European countries that target British holidaymakers were downhearted about 2010, and even more apprehensive about 2011.

Reports from both Tourism Portugal and the French Tourism Development Agency have been reported by the BBC as "suffering a bit".

So, if the high value of the Euro is putting Britons off from travelling to Europe, does this mean that (transversely) many more Germans, Spaniards and the like have visited the UK this year?

A spokesman for VisitBritain said that while the exact figures had not yet been released, visitors to the UK from Europe were up in 2010 as the UK had become more affordable.  Overnight domestic tourism figures from their website show that UK trip volumes continue at higher levels than at the same time in 2009.  In the first quarter of last year to April, the number of overnight trips was up 8% on an annual basis, with spending (before allowing for inflation) up 5%, representing the first real test for the hypothesis for another ‘staycation’ summer.

The decline in outbound travel by UK residents that was a feature of 2009 also appears to show no signs of abating.

Figures showed a 10% decline in outbound travel and 5% fall in spending on outbound trips in the first half of 2010.  The number of outbound holiday visits fell 10% in the period January to June compared with twelve months earlier, with outbound business visits 9% down and visits to friends and relatives 12% lower than during the first half of 2009.

The disruption due to various strike action, volcanic ash and other contributory factors last year, look set to ensure that outbound holiday travel from Britain will be lower in 2011 than it was in the year 2000.

However, Britons still want their holidays, whether overseas or in the UK and where better to go than to the South Coast?  Bournemouth and Poole have a never ending repertoire of events throughout the year and there are many beautiful places of interest to visit, whatever your taste.  On the doorstep are the Jurassic Coast, the New Forest and a plethora of restaurants and family attractions.  The weather is never an issue with so much going on and Bournemouth has its own micro-climate so usually benefits from the best weather the UK has to offer.

Value for money is important, but it isn't the only issue for people when money is hard to come by - they want a company they trust.

Bournecoast has been established for over 50 years and is still family run.  It prides itself in providing quality properties and caters for both families and couples’ markets.  Their properties are inspected by Bournemouth Tourism and hold the Bournemouth Quality Standards awards, assuring visitors that the properties are all of the best possible standard.  To ensure a hassle free stay, they also have a dedicated Customer Care Team on hand to assuage any concerns.

Customer service awards

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Bournecoast Ltd
26 Southbourne Grove
Bournemouth
Dorset
BH6 3RA
Tel: (01202) 437 888
Fax: (01202) 437 889